What triggered me to write this today was some recent events in both my new position and also my consulting business. I am incredibly passionate about the use of online media, such as websites and social media. use all of these elements wisely, and the chances for marketing and sales success is great!
I recently contacted a past client of mine who needed help with their web site and a social media plan. It turned out they were starving for help and couldn't find someone willing to help without charging thousands of dollars. Of course I am in the consulting business to make money. But, I also realize that being genuine and fair will facilitate business and relationships for the long term, allowing small businesses to work with people like me.
So I encourage everyone to be the true you and let your passions shine through. While it may not always produce huge sums of money right away, being genuine will pay off in the long run.
