I have heard lots of companies and organizations say social media really isn't all that important in this economic climate. That attitude can be a huge miscalculation.
Why? There are countless examples of companies taking that exact position on social media, only to pay a big price either in market share, public perception or even worse - the ability to stay in business.
The common argument companies use is it is difficult to prove return on investment when sing social media. While that may be true, thinking social media will bring in money immediately is the wrong approach.
Think of it this way...back before social media, when you had a bad experience or poor service with a company, you likely told friends, co-workers and family and word slowly spread over time. Now, if anyone with a mobile device has a bad experience at perhaps your company (right or wrong), they can immediately reach thousands of people instantly by posting a Facebook message or posting on Twitter.
So it is essential companies understand social media is necessary - at the very least - because they need to know what their customers are saying. Companies who keep a finger on that pulse and respond appropriately will win in this marketplace.
If it seems too overwhelming to your company, there are firms and individuals - like me - who can help properly set up your social media platforms and then monitor them.
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