Passion! It's a Blog Thing

A friend of my just recently entered into the world of blogging, and in writing that first blog, my friend wrote about a topic that really hit home - when you blog, write what you are passionate about! That's so very true!

It may seem obvious, but readers will pick up on your energy and quickly realize you to be an expert in your field.

So how do you successfully start a blog? I found this link to help you get started. As you probably have read, blogging has many benefits to your business, your reputation and your website.

So get started, and find that passion!

Improving SEO with Social Media

Even a novice in SEO knows that building high quality links is an effective way to improve page rank. The first thing you must to is develop great content - afterall, would you link to anything less. Once you have the content work with business partners, use press releases, blogs and local directories to begin to develop a link network. Another option is social media, but you must know all social media sites are not created equal. While researching link building I found a very convenient and informative table which not only gives the SEO opportunity of many popular social media sites but also identifies the Customer Communication, Brand Exposure and Traffic potential.

The Web Analytics Association Calls on Industry for Commentary on Social Media Standards Definitions]

Measuring the correct metrics of any campaign is necessary in finding successes. It is time to being the process to define the KPIs and, just as importantly, naming the indicators and metrics.

The WAA has called for public feedback for Social Media Standard Definitions. This is an exciting opportunity to give input as this media is defined - this includes widgets, blogs and social bookmarking & sharing platforms. The WAA has put forth some recommendations, which will remain in "draft" state until April 23, 2010. Even if you don't feel confident offering any recommendations their document is an thought provoking read.

The Web Analytics Association Calls on Industry for Commentary on Social Media Standards Definitions]

Time Can Be on Your Side

I have been reading up on studies talking about time spent on social media. I've included a link, but suffice it to say social media is here to stay, and we are spending a lot of time using it. Check out this link: http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/

So why the big deal? Well, as I have discussed previously, if used correctly, businesses can greatly benefit from the use of social media. Frankly, today the participation in social media is as important today as it was to have a website five years ago.

Take advantage of the time customers all over the world are spending on platforms like Facebook and Twitter. These days, it's a necessity.