Measuring the correct metrics of any campaign is necessary in finding successes. It is time to being the process to define the KPIs and, just as importantly, naming the indicators and metrics.
The WAA has called for public feedback for Social Media Standard Definitions. This is an exciting opportunity to give input as this media is defined - this includes widgets, blogs and social bookmarking & sharing platforms. The WAA has put forth some recommendations, which will remain in "draft" state until April 23, 2010. Even if you don't feel confident offering any recommendations their document is an thought provoking read.
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