As a user of search engines I agree with what the author writes. The SERP have become clouded with results for link farms and other farms generating poor results and a unsatisfactory user experience. It is apparent that those who manage websites cannot be counted on to contribute to the optimal search experience. Results generated by the Like on Facebook will eventually become contaminated, as will other sources for user recommended results such as Delicious, Digg and Reddit.
Have you read about the Priority Mailbox which Google has been developing? The Google Priority Mailbox delivers personalized results, delivering the most relevant emails to the top of your inbox. Is the future of search your past searches, not what websites say what should be displayed? Something that puts more weight on what you read or view and how long you view it. Possibly incorporating recommendations from those you know or who are similar to you.
If you are the type to click on a link which may take you off the beaten path, taking a "link" risk. A search engine would be better to show less traveled sites. If you click on the Internet 500 and other more trusted sites, then you may be missing those gems which are off the beaten path.
Update: Google has cracked down on link farms. I am grateful that they have taken steps to improve search results but wonder what took so long.
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