Maximizing You Relationship with Google

Everyone is aware of the potential of paid search marketing using Google.  To maximize your relationship with Google I recommend:  

• Link Ad Words and Merchant Center.  If you are not familar with Google Merchant Center here is a link to the Merchant Center Blog. This will allow
• Participation in Product Extensions and Product Listing Ads
• Send a product data feed to Google, be certain to include
• Internal ID code, title, link, price, description, condition and image link
• Attributes can also be sent including groupings and labels
• Other attributes include exclusion fields and tracking parameters
• Rich Snippets
• Stuctured data from the website...such as product reviews
• Requires stock and price updates along with the product rating
• Also requires rel="canonical" link  on the product detail page

Those are three steps to help maximize your relationship with Google.