Google has made some changes to help customers accurately compare prices. Starting May 3, Google will requires Unique Product Identifiers for most categories. Starting June 6, Shipping price must also be included for each product. Also on June 6, tax information must be included. Tax information may be at the account level are as a 'tax' attribute. Sale price attributes are also recommended with 'sale price' and 'sale price effective date". This is to help ensure sale pricing is received by all shoppers.
Shipping price and tax information are required and the UPI will be required for all categories except apparel and one-of-a-kind items. Sale price attributes are are not required. Products without UPI my not be listed in Google Product Search, though the feed may not be disapproved. Feeds without the tax or shipping information may be disapproved.
Tuesday, March 15, 2011
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