Through several experiences with organizations of all sizes, I hear very common questions when it comes to measuring the success of social media. One big one that almost everyone asks...what's the return on the investment?
I have always thought that question is fair to ask, but sometimes difficult to answer. There are so many dynamics happening with social media platforms for any given organization that uniform ROI measurements can be hard to define.
But alas, I came across this article today, which is a great brief overview of what to measure and why. I happen to agree with Heidi's thoughts. Give it a read and let me know what you think!
No comments:
Post a Comment